Privacy Policy

Last Updated: August 14, 2026

MarketFuel ("MarketFuel," "we," "us," or "our") respects your privacy and is committed to protecting personal information. This Privacy Policy explains how we collect, use, disclose, license, share, and otherwise process information in connection with our websites, marketing services, lead-generation activities, data products, and related services.

By using MarketFuel.co or otherwise interacting with MarketFuel, you acknowledge the practices described in this Privacy Policy.

1. Information We Collect

We may collect information directly from individuals, from our customers and business partners, from third-party data providers, from publicly available sources, and automatically through websites and technology.

• Name
• Mailing address
• Email address
• Telephone number
• Business information
• Demographic information
• Geographic information
• Consumer interests and preferences
• Marketing and advertising information
• Information submitted through online forms
• Information relating to inquiries for products or services
• Internet Protocol (IP) address
• Device and browser information
• Website activity
• Advertising identifiers
• Referral information
• Cookie and tracking information
• Other information permitted by applicable law

The particular information collected depends upon the service, campaign, website, data source, and nature of the interaction.

2. Lead Generation

MarketFuel provides lead-generation, marketing, advertising, customer-acquisition, and data services.

When an individual submits information through a website, advertisement, landing page, form, survey, telephone interaction, or other marketing channel operated by MarketFuel or one of our partners, that information may constitute a marketing lead.

Depending upon the disclosures and consent provided when the information was collected, lead information may be transmitted, shared, licensed, or sold to businesses interested in offering relevant products or services.

MarketFuel may generate leads directly or obtain leads and related information from third-party publishers, marketing partners, data providers, website operators, advertising networks, affiliates, and other sources.

3. Information Obtained From Third Parties

MarketFuel may obtain information from third-party sources, including publishers, marketing partners, lead generators, data providers, advertising networks, business partners, publicly available records and sources, consumer information providers, and commercial databases.

We may combine information obtained from different sources for marketing, analytics, verification, audience development, fraud prevention, and other legitimate business purposes.

4. How We Use Information

• Provide lead-generation and marketing services
• Create and deliver marketing audiences
• Provide data products and services
• Match consumers with businesses offering relevant products or services
• Verify and enhance data
• Perform data hygiene and validation
• Develop marketing campaigns
• Analyze marketing performance
• Improve our products and services
• Communicate with customers and prospective customers
• Respond to inquiries
• Prevent fraud and misuse
• Maintain security
• Comply with legal obligations
• Enforce agreements
• Conduct internal business operations

5. Sharing and Disclosure of Information

Depending upon the circumstances and applicable law, MarketFuel may disclose, share, license, transfer, or sell certain information to MarketFuel customers, advertisers, marketing agencies, service providers, data providers, lead buyers, publishers, business partners, technology providers, analytics providers, professional advisers, and government authorities when legally required.

Information provided as part of a lead-generation campaign may be provided to one or more businesses that may contact the consumer regarding products or services in which the consumer expressed interest or for which appropriate consent was obtained.

6. Sale and Sharing of Personal Information

Certain activities performed by MarketFuel may constitute a "sale," "sharing," or use of personal information for targeted advertising under certain U.S. state privacy laws. Where required by applicable law, consumers may have the right to opt out of these activities. MarketFuel will honor applicable privacy rights as required by law.

7. Cookies and Tracking Technologies

MarketFuel and its service providers may use cookies, pixels, tags, analytics technologies, and similar tools to operate our websites, remember preferences, measure website traffic, analyze user activity, attribute advertising, measure marketing performance, detect fraud, develop audiences, and deliver or measure advertising.

Browser settings may allow users to restrict certain cookies. Disabling cookies may affect website functionality.

8. Communications and Marketing Consent

Where required by law, marketing communications are made based upon appropriate consent or another legally permitted basis.

When consumers provide telephone numbers or other contact information through lead-generation forms, the disclosures presented at the point of collection govern the scope of any consent provided.

MarketFuel expects its customers and partners to comply with applicable marketing and communications laws, including requirements governing telephone calls, text messages, email, and automated communications.

Providing information directly to MarketFuel through our corporate website does not by itself authorize unrelated telemarketing communications unless appropriate consent language is presented and accepted.

9. Data Security

MarketFuel uses reasonable administrative, technical, and organizational safeguards designed to protect information. However, no electronic transmission, database, or information-storage system can be guaranteed to be completely secure.

10. Data Retention

We retain information for as long as reasonably necessary for the purposes for which it was collected, our legitimate business purposes, contractual requirements, dispute resolution, fraud prevention, and compliance with applicable laws. Retention periods may vary depending upon the type and source of information.

11. U.S. State Privacy Rights

Residents of certain U.S. states may have privacy rights under applicable state law. Depending upon the consumer's state of residence, these rights may include the right to:

• Know whether we process personal information
• Request access to personal information
• Request correction of inaccurate information
• Request deletion of certain information
• Obtain a portable copy of certain information
• Opt out of the sale of personal information
• Opt out of sharing for targeted or cross-context behavioral advertising
• Opt out of certain profiling activities
• Appeal certain privacy-request decisions

These rights are subject to exceptions and limitations established by applicable law.

12. Privacy Requests and Opt-Outs

Consumers wishing to exercise an applicable privacy right may contact MarketFuel at privacy@marketfuel.co. Please include sufficient information for us to identify and process your request. We may need to verify your identity before completing certain requests.

13. Do Not Sell or Share My Personal Information

Consumers with rights under applicable state privacy laws may request to opt out of qualifying sales or sharing of their personal information by emailing privacy@marketfuel.co with the subject line Do Not Sell or Share My Personal Information.

14. Third-Party Websites and Services

Our websites may contain links to third-party websites or services. MarketFuel is not responsible for the privacy practices, security, content, or activities of third parties. Consumers should review the privacy policies of third-party websites before providing personal information.

15. Children's Privacy

MarketFuel's services are intended for adults and businesses and are not directed toward children under 13. We do not knowingly collect personal information directly from children under 13 through our corporate website.

16. Business Customers

Businesses obtaining leads, data, audiences, or marketing services from MarketFuel are independently responsible for ensuring that their use of such information complies with applicable laws, regulations, contractual restrictions, consent requirements, and industry requirements.

17. Changes to This Privacy Policy

MarketFuel may update this Privacy Policy periodically. When material changes are made, we may update the "Last Updated" date and provide other notice when required by applicable law.

18. Contact Us

MarketFuel
Website: MarketFuel.co
Email: privacy@marketfuel.co